Le Rive Gauche Tower
March 1973. A full-page color advertisement in *Le Figaro* touts the merits of the apartments being sold by Batima in the heart of the “Le Rive Gauche” tower in Paris.
The sentences are short but precise. Every word carries a strong argument. “Terrace living rooms overlooking the Seine” – “No wasted space” – “No more useless hallways” – “Panoramic view” – “Fixed and final introductory price.” A color floor plan illustrated these claims. “Finally, a developer who takes the risks on its own,” concludes the ad, adding, “Batima has always kept its word.”
This advertisement, which was completely groundbreaking at the time, encapsulates the philosophy of Gabriel Aknin, a visionary entrepreneur.
His hallmark: a commitment to the highest quality and attractive residential design. He also possesses a practical mindset, combined with a strong capacity for innovation, which have flourished in the execution of numerous projects—all of which have been successful—between Paris and Geneva.
March 1973. A full-page color advertisement in Le Figaro proclaimed the merits of the apartments for sale by the Batima company in the heart of the “Le Rive Gauche” tower in Paris.
The sentences are short but to the point. Each word carries a weighty argument. ˝Salons-terrasses on the Seine front˝ – ˝No dead spaces˝ – ˝No more useless corridors˝ – ˝Panoramic view˝ – ˝Firm and definitive launch price˝.
A color plan illustrated these claims. ˝Finally a developer who takes the risks for himself ˝ concludes the ad, which states ˝Batima has always kept its word˝
This advertising campaign, totally innovative at the time, sums up the philosophy of Gabriel Aknin, a visionary entrepreneur.
DARE DIFFERENTLY
His signature: a quest for the highest quality, an attractive conception of housing. A sense of concreteness, combined with a solid aptitude for innovation that has blossomed in the realization of numerous projects, always crowned with success, between Paris and Geneva.
THE
RIVE GAUCHE TOWER,
DEVELOPMENT
EMBLEMATIC
OF THE BATIMA GROUP
